1/21/2024 0 Comments Emc support partnet![]() ![]() Dell EMC plans to review the revenue range thresholds at six-month period to continue to evolve the partner program so that it is not onerous to the channel partner community. More importantly, any customer that has done business with Dell or EMC channel partner will be designated as a partner-led account, a departure of revenue-based hard deck policy at EMC and a narrow list of named accounts at Dell. Within the revenue ranges, a key line item is percentage of revenue derived from services. Partner tier eligibility is based on revenue ranges and takes into account larger and smaller partners as well as regional thresholds. Now as Dell Technologies, channel accounts for more than US$35B in revenue, almost half of the company’s revenue. Prior to the merger, channel represented more than 60% of EMC business and more than 40% of Dell’s business. Additionally, during the same time period percent of channel partners who said Dell has cutting edge technology increased to 40% from 31% in 2014 and 21% in 2013. Techaisle’s latest survey of SMB/midmarket channel partners found that Dell’s likeability was up to 61% in 2016, from 53% in 2014 and 26% in 2013. To be sure, Dell has been making strides in the channel community. John Byrne, President, Global Channels, Dell EMC, said that it was just the beginning, the work is not done, not by a long shot. She smilingly replied that it is actually Dell EMC Channel 1.0. In a conversation with Cheryl Cook, SVP, Global Channels & Alliances, Dell EMC, I asked her if this program could be classified as Dell Channel 2.0. In addition, Dell EMC introduced Titanium Black, a subset of the Titanium tier population. On 8th February 2017, Dell EMC debuted its shiny new channel partner program, made shinier by the use of precious metal names as partner tiers – Gold, Platinum and Titanium. ![]()
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